Latest episodes
Episode 74: Let's Party!!!
This week Reed and Mark dish about all the details and costs of the imminent Grand Opening Party of Upmarket's new studio space at Gasworks in Ventura.
View Episode DetailsEpisode 73: OK, Should We Actually Embrace AI? Road To PMRE 2024 #10
This week Reed sits down with Jamie MacNally of Autoenhance.ai to talk further about the hot topic of the year, AI.
View Episode DetailsEpisode 72: Danny Bertollo On The Current State Of Real Estate Video. Road to PMRE #9
Danny Bertollo, the owner of Futuro Avenue and The Property Videographer, one of the biggest names in Real Estate Video joins Reed to talk about all things related to the genre.
View Episode DetailsEpisode 71: Keeping It In The Family.
It's a VERY SPECIAL EPISODE with, for the first time in history, a GUEST HOST taking the reins of the podcast!!! It's none other than Bethany Diedrich of Highland Visual.
View Episode DetailsEpisode 70: Is Taking on a Business Partner the Right Choice?
This week Reed sits down with Alex Farrell of Blueprint Media in Centralia, WA to talk about his plan to take on a business partner and the thought processes behind that.
View Episode DetailsEpisode 69: A Cinematographer's Perspective on Real Estate Videography.
This week Reed, Mark and Chelsea welcome a VERY special guest! Cinematographer/Camera Operator Mick Froehlich stops by the studio for a chat.
View Episode DetailsEpisode 68: Building the Brand(ing) Side of Business.
The Upmarket Pod crew have their fancy new studio at Gasworks, but it begs the question... how will they pay for it? By launching the Branding Content side of their business, of course!
View Episode DetailsEpisode 67: Brandon Barré on Hospitality Photography. Road to PMRE 2024 #8
Brandon Barré, one of the biggest names in the Hospitality Photography industry, joins Reed on this episode! Brandon answers all Reed's questions about how Hospitality photography differs from Real Estate and how RE photographers who want to dip their toe in Hospitality can prepare themselves.
View Episode DetailsEpisode 66: A New Era for Upmarket.
Big news from your friends at Upmarket Pod! The long-talked-about and gestating studio space has finally come to fruition!
View Episode DetailsEpisode 65: Make the Time. Road to PMRE 2024 #7 Tony Colangelo
Tony Colangelo joins Reed to talk about so much good stuff! Not only to they get into Tony's hosting duties during Day 3 of PMRE 2024, but they have a crucial conversation about mental health in the REP industry. It's important to make time for your mental and physical health!
View Episode DetailsEpisode 64: Sometimes You Have to Look in the Mirror.
Uncharted territory this week as Upmarket Pod gets their hair cut. Well, actually just Reed, as the podcast goes on location to Boheme salon in Ojai, CA to follow along on his hair styling/self care journey.
View Episode DetailsEpisode 63: Making Viral Video with Chris Stacey. Road to PMRE 2024 #6
Reed is joined by the Real Estate Video Legend, Chris Stacey ! Chris details everything that goes into the viral videos he makes for Southern California top-producing REALTOR Tim Smith.
View Episode DetailsEpisode 62: Hot Tips About VA's and Social Media.
This week we have a pod-crossover episode as Reed welcomes Rachael Ann Adkins , the co-host of the Shooting the Shit Podcast, to Upmarket to talk about VA's and social media strategy!
View Episode DetailsEpisode 61: Now it Gets Real. Road to PMRE 2024 #5 Brandon Cooper
Reed is joined by Brandon Cooper, the man behind the PMRE Conference. Things are heating up and getting real as there are BIG ANNOUNCEMENTS Galore in this episode!
View Episode DetailsEpisode 60: Is A.I. Coming for Our Jobs?
After attending their local "Real Estate Summit," an all-day learning conference for REALTORs, Reed and Mark are left wondering about the future of the Real Estate Media industry.
View Episode DetailsEpisode 59: The Early Bird Gets the Worm. Road to PMRE 2024 #4 Devon Pastorius
Reed is joined by Devon Pastorius, Creative Director at Windsor Creative, to get the lowdown on the creative side of producing PMRE and the amazing video that announced the move to Palms and the addition of Day 3.
View Episode DetailsEpisode 58: I Would Appreciate Some Kind of Retribution.
With Mark in absentia yet again, Reed and Chelsea call in the reinforcements and bring in Nikki and Marco, two of Upmarket's best shooters to talk about some of the issues that come up for employees out in the field.
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Episode 57: Getting Inspired with Ema Peter - Road to PMRE 2024
Renowned Architectural Photographer Ema Peter joins Reed on this special episode of the Upmarket Podcast!
View Episode DetailsEpisode 56: Even Your Employees Can Get Burnt-Out.
Time to check in with Upmarket Media about their ongoing scaling journey! Reed, Mark and Chelsea sit down together to discuss all that has been going in the business lately, starting with a potentially delicate situation involving Chelsea herself.
View Episode DetailsEpisode 55: Road to PMRE 2024 #2 - Commercial Work Will Grow Your Real Estate Media Business.
On this episode, Reed speaks with Matthew Anderson @matthewaphoto, a commercial and architecture photographer based in Kansas City, MO.
View Episode DetailsEpisode 54: What the NAR Settlement Means for Real Estate Media Providers.
The recent $418 million settlement between the National Association of REALTORS and Home Sellers will have broad implications over how REALTORS are compensated. How does this affect Real Estate Photographers and Media providers?
View Episode DetailsEpisode 53: Road to PMRE 2024 #1 - HUGE NEWS & PMRE Host Reveal
PMRE 2024, bigger and better than ever, is November 13-15th at Palms Las Vegas. Go to pmreconference.com for all the details. Early Bird Registration opens soon and will be announced on the pod! AND Upmarket Pod is beyond excited to partner with iGUIDE to bring you our exclusive Road to PMRE 2024 series of Upmarket episodes.
View Episode DetailsEpisode 52: Putting Agents on Camera Makes You More Money.
Reed is joined on this episode by Bethany Diedrich of Highland Visual in Davenport, Iowa (and editor of Upmarket Pod!) to talk all things Reels and specifically Reels with the Agent on Camera.
View Episode DetailsEpisode 51: So Many Questions.
Hallelujah, Mark is Back!!!! After briefly detailing his big family trip to Australia, he joins Reed and Producer Chelsea for the long-awaited listener questions episode!
View Episode DetailsEpisode 50: Missing the Mark.
While Mark is off on his big family trip to Australia, everything falls apart at Upmarket Media. Well, not really, but it just feels that way.
View Episode DetailsEpisode 49: How to Snag the Top REALTOR in Your Area.
In addition to a bunch of business updates, this episode features a short discussion with Upmarket Media's #1 individual client, Liz Donnelly of REMAX Gold Coast.
View Episode DetailsEpisode 48: Buy Your Way In to Start Your Real Estate Juggernaut.
This week Reed is joined by co-owners of In1View Media (@in1viewmedia) in Reno, NV, Andrew (@coleman_nv) and Katie Coleman (@itskatiecoleman)!
View Episode DetailsEpisode 47: Upmarket Employees Speak Their Minds.
Employees are probably the most crucial aspect of scaling a business, so this week Upmarket Pod interviews two of Upmarket Media's best and brightest to get the lowdown on what makes for a great employee/employer relationship.
View Episode DetailsEpisode 46: It's Slow Season. So, Get Ready for Next Year!
Slow season is upon us for real estate media professionals! Yay! Time to relax. Boo! Less money coming in. Regardless, slow season is the time of year where REP's can plan and set the stage for success in the next busy season.
View Episode DetailsEpisode 45: SWOT Analysis 2023. Strengths, Weaknesses, Opportunities, Threats.
It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024.
View Episode DetailsEpisode 44: We're A Lean, Mean, Real Estate Media Creating Machine!
THE GANG IS ALL BACK!!! Reed, Mark and Chelsea have their first podcast together in what seems like forever! They all recap PMRE and then catch listeners up on what has been going on with Upmarket Media over the last few months.
View Episode DetailsEpisode 43: PMRE 2023 Action Item Spectacular!!!!
PMRE 2023 is in the books!! The conference was once again so spectacular, that we brought back our SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 18 of our thoughtful peers in the REP Industry!!!!
View Episode DetailsEpisode 42: Road to PMRE 2023 #6 - David Deal
In the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing today.
View Episode DetailsEpisode 41: Branick Weix on the Future of Aryeo and Zillow.
The Real Estate Media Industry was ROCKED on August 1st, 2023 with the announcement that Zillow had bought beloved Upmarket Podcast Presenting Sponsor, Aryeo for $35 millon. And now, finally, in his first interview since the buyout, the Co-Founder and Director of Aryeo, Branick Weix, sits down with Reed to chat.
View Episode DetailsEpisode 40: Road to PMRE 2023 #5 - Darryl Stringer
In the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer!
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Episode 39: Road to PMRE 2023 #4 - Jessie Congleton
In the latest Road to PMRE Conference 2023, Upmarket welcomes Copywriter and Messaging Strategist, Jessie Congleton !
View Episode DetailsEpisode 38: The Aryeo/Zillow Bombshell. Hot Takes and More.
Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow.
View Episode DetailsEpisode 36: Road to PMRE 2023 #2 - Cody Boone
Upmarket Podcast is excited to welcome SERHANT Studios Supervising Producer Cody Boone to the podcast, our second in our Road to PMRE 2023 series!
View Episode DetailsEpisode 35: The Struggle is Real. Checking in with Upmarket Media.
After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)!
View Episode DetailsEpisode 34: Who's The Boss? Lessons from an Executive Coach.
On this episode, CEO Reed sits down for a wonderful and informative chat with his amazing Executive Coach, Deepa Pulipati. Deepa shares what an executive coach actually does as they break down a bunch of the stuff that Reed has been doing in his sessions with her.
View Episode DetailsEpisode 33: Road to PMRE 2023 #1 - Kelsey Kurtis & Brandon Cooper
PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!!
View Episode DetailsEpisode 32: Zillow Gone Wild!
After a heated back-and-forth in the between a Zillow exec and some REP business owners (Reed included,) Upmarket though it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services.
View Episode DetailsEpisode 31: The Best Strategy to Maximize Your Marketing!
Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing.
View Episode DetailsEpisode 30: Doubling Down. Going All-In On Your Business & Marketing.
This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well!
View Episode DetailsEpisode 29: Feeding the Content Beast with Dom.
This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson!
View Episode DetailsEpisode 28: Two Steps Forward, One Step Back. A Quarterly Business Check-In.
This week marks the Official Launch of our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com!!!!
View Episode DetailsEpisode 27: Diversify Your Revenue by Adding...Home Staging?
This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media.
View Episode DetailsEpisode 26: "Have Confidence. Show Your Value." REALTOR Advice For Real Estate Photographers.
"We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins us.
View Episode DetailsEpisode 25: Big Deals Pt. II: 70,000 sf of Matterport + Brokerage Deals.
The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode.
View Episode DetailsEpisode 24: It's Not All Wine & Roses. Scaling is Hard.
On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business.
View Episode DetailsEpisode 23: In Come The New. Rolling Out New Services & Prices To Your Clients.
All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023.
View Episode DetailsEpisode 22: SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.
It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis.
View Episode DetailsEpisode 21: Big News & Slow Season Strategies.
Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business.
View Episode DetailsEpisode 20: "Very Poor Photos." The Backlash is Coming.
After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients.
View Episode DetailsEpisode 19: Action Item Spectacular!!!!
PMRE 2022 is in the books!! The conference was so spectacular this year that we decided to do a SPECTACULAR episode devoted exclusively to ACTION ITEMS, given to us by 17 of our thoughtful peers in the REP Industry!!!!
View Episode DetailsEpisode 18: The Road to PMRE 2022 #4: Arturo + Lauren
In this FINAL PMRE 2022 episode, Reed sits down with Arturo + Lauren Engel, the storybook couple of the Real Estate Photography and Video world.
View Episode DetailsEpisode 17: Add It On & Add It Up!
Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio!
View Episode DetailsEpisode 16: Big Deals - How Landing Larger Jobs Can Transform Your Business
Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space.
View Episode DetailsEpisode 15: The Road To PMRE 2022 #3: Brian Berkowitz
SPECIAL EPISODE ALERT!!! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference!!! In this episode, Reed sits down with Brian Berkowitz, the Shooting Spaces podcast legend and extraordinary commercial and retail photographer.
View Episode DetailsEpisode 14: How's Business? A Quarterly Check-In with Upmarket Media.
Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode!
View Episode DetailsEpisode 13: Mindset Matters! Answer The BIG WHY And Scale Your Business.
INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor.
View Episode DetailsEpisode 12: The Road to PMRE 2022 #2: Branick Weix
SPECIAL EPISODE ALERT! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas.
View Episode DetailsEpisode 11: How To Grow Your Team And Keep Them Happy.
Employees are the backbone of any business looking to scale.
View Episode DetailsEpisode 10: Priceapalooza!!! What to think about when setting prices.
Having the right prices for your services is one of the key elements for success in any business.
View Episode DetailsEpisode 9: Systematize! Applying Systems For Efficiency And Growth.
It's all about efficiency on this Upmarket Pod!
View Episode DetailsEpisode 8: The Road To PMRE 2022 #1 Natalia Robert & Brandon Cooper
SPECIAL EPISODE ALERT! Upmarket Podcast is thrilled to have a partnership with this year's Photography and Media for Real Estate Conference! As the countdown to PMRE in November 2022 begins, Upmarket is happy to bring you the first of 5 monthly Bonus Episodes that will take us all the way to the main event in Las Vegas.
View Episode DetailsEpisode 7: Why Your Own Branding Is SO Important.
Mark is back! Hallelujah! He rejoins Reed to talk all things branding!
View Episode DetailsEpisode 6: What Realtors REALLY Want.
This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat!
View Episode DetailsEpisode 5: Strategies For Upselling Your Clients
This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot.
View Episode DetailsEpisode 4: What Do You Need To Get Right, First?
Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale.
View Episode DetailsEpisode 3: The Most Important Thing You Can Do To Scale Your Business
This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark.
View Episode DetailsEpisode 2: How did the first year go?
Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media.
View Episode DetailsEpisode 1: Why we scaled our Real Estate Photography Business
Reed and Mark talk about why and how they merged their two successful Real Estate Photography businesses into Upmarket Media.
View Episode DetailsUpmarket: Trailer
Trailer for the upcoming podcast Upmarket: The Business of Real Estate Photography & Media, produced by Upmarket Media.
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