Episode 74: Let's Party!!!
This week Reed and Mark dish about all the details and costs of the imminent Grand Opening Party of Upmarket's new studio space at Gasworks in Ventura.
Listen nowEpisode 73: OK, Should We Actually Embrace AI? Road To PMRE 2024 #10
This week Reed sits down with Jamie MacNally of Autoenhance.ai to talk further about the hot topic of the year, AI.
Listen nowEpisode 72: Danny Bertollo On The Current State Of Real Estate Video. Road to PMRE #9
Danny Bertollo, the owner of Futuro Avenue and The Property Videographer, one of the biggest names in Real Estate Video joins Reed to talk about all things related to the genre.
Listen nowEpisode 71: Keeping It In The Family.
It's a VERY SPECIAL EPISODE with, for the first time in history, a GUEST HOST taking the reins of the podcast!!! It's none other than Bethany Diedrich of Highland Visual.
Listen nowEpisode 70: Is Taking on a Business Partner the Right Choice?
This week Reed sits down with Alex Farrell of Blueprint Media in Centralia, WA to talk about his plan to take on a business partner and the thought processes behind that.
Listen nowEpisode 69: A Cinematographer's Perspective on Real Estate Videography.
This week Reed, Mark and Chelsea welcome a VERY special guest! Cinematographer/Camera Operator Mick Froehlich stops by the studio for a chat.
Listen nowEpisode 68: Building the Brand(ing) Side of Business.
The Upmarket Pod crew have their fancy new studio at Gasworks, but it begs the question... how will they pay for it? By launching the Branding Content side of their business, of course!
Listen nowEpisode 66: A New Era for Upmarket.
Big news from your friends at Upmarket Pod! The long-talked-about and gestating studio space has finally come to fruition!
Listen nowEpisode 64: Sometimes You Have to Look in the Mirror.
Uncharted territory this week as Upmarket Pod gets their hair cut. Well, actually just Reed, as the podcast goes on location to Boheme salon in Ojai, CA to follow along on his hair styling/self care journey.
Listen nowEpisode 62: Hot Tips About VA's and Social Media.
This week we have a pod-crossover episode as Reed welcomes Rachael Ann Adkins , the co-host of the Shooting the Shit Podcast, to Upmarket to talk about VA's and social media strategy!
Listen nowEpisode 60: Is A.I. Coming for Our Jobs?
After attending their local "Real Estate Summit," an all-day learning conference for REALTORs, Reed and Mark are left wondering about the future of the Real Estate Media industry.
Listen nowEpisode 58: I Would Appreciate Some Kind of Retribution.
With Mark in absentia yet again, Reed and Chelsea call in the reinforcements and bring in Nikki and Marco, two of Upmarket's best shooters to talk about some of the issues that come up for employees out in the field.
Listen now
Episode 56: Even Your Employees Can Get Burnt-Out.
Time to check in with Upmarket Media about their ongoing scaling journey! Reed, Mark and Chelsea sit down together to discuss all that has been going in the business lately, starting with a potentially delicate situation involving Chelsea herself.
Listen nowEpisode 54: What the NAR Settlement Means for Real Estate Media Providers.
The recent $418 million settlement between the National Association of REALTORS and Home Sellers will have broad implications over how REALTORS are compensated. How does this affect Real Estate Photographers and Media providers?
Listen nowEpisode 52: Putting Agents on Camera Makes You More Money.
Reed is joined on this episode by Bethany Diedrich of Highland Visual in Davenport, Iowa (and editor of Upmarket Pod!) to talk all things Reels and specifically Reels with the Agent on Camera.
Listen nowEpisode 51: So Many Questions.
Hallelujah, Mark is Back!!!! After briefly detailing his big family trip to Australia, he joins Reed and Producer Chelsea for the long-awaited listener questions episode!
Listen nowEpisode 50: Missing the Mark.
While Mark is off on his big family trip to Australia, everything falls apart at Upmarket Media. Well, not really, but it just feels that way.
Listen nowEpisode 49: How to Snag the Top REALTOR in Your Area.
In addition to a bunch of business updates, this episode features a short discussion with Upmarket Media's #1 individual client, Liz Donnelly of REMAX Gold Coast.
Listen nowEpisode 48: Buy Your Way In to Start Your Real Estate Juggernaut.
This week Reed is joined by co-owners of In1View Media (@in1viewmedia) in Reno, NV, Andrew (@coleman_nv) and Katie Coleman (@itskatiecoleman)!
Listen nowEpisode 47: Upmarket Employees Speak Their Minds.
Employees are probably the most crucial aspect of scaling a business, so this week Upmarket Pod interviews two of Upmarket Media's best and brightest to get the lowdown on what makes for a great employee/employer relationship.
Listen nowEpisode 46: It's Slow Season. So, Get Ready for Next Year!
Slow season is upon us for real estate media professionals! Yay! Time to relax. Boo! Less money coming in. Regardless, slow season is the time of year where REP's can plan and set the stage for success in the next busy season.
Listen nowEpisode 45: SWOT Analysis 2023. Strengths, Weaknesses, Opportunities, Threats.
It's once again SWOT Analysis time on Upmarket Pod! We take our listeners in depth into Upmarket Media's 2023 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed and Mark go deep on everything Upmarket Media is thinking and feeling heading into to 2024.
Listen nowEpisode 44: We're A Lean, Mean, Real Estate Media Creating Machine!
THE GANG IS ALL BACK!!! Reed, Mark and Chelsea have their first podcast together in what seems like forever! They all recap PMRE and then catch listeners up on what has been going on with Upmarket Media over the last few months.
Listen nowEpisode 42: Road to PMRE 2023 #6 - David Deal
In the latest Road to PMRE Conference 2023, Upmarket welcomes Intellectual Property Attorney, David Deal! David and Reed have a very informative conversation that touches on so many of the most pressing legal issues real estate media professionals are facing today.
Listen nowEpisode 40: Road to PMRE 2023 #5 - Darryl Stringer
In the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer!
Listen now
Episode 38: The Aryeo/Zillow Bombshell. Hot Takes and More.
Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow.
Listen nowEpisode 35: The Struggle is Real. Checking in with Upmarket Media.
After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)!
Listen nowEpisode 34: Who's The Boss? Lessons from an Executive Coach.
On this episode, CEO Reed sits down for a wonderful and informative chat with his amazing Executive Coach, Deepa Pulipati. Deepa shares what an executive coach actually does as they break down a bunch of the stuff that Reed has been doing in his sessions with her.
Listen nowEpisode 32: Zillow Gone Wild!
After a heated back-and-forth in the between a Zillow exec and some REP business owners (Reed included,) Upmarket though it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services.
Listen nowEpisode 31: The Best Strategy to Maximize Your Marketing!
Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing.
Listen nowEpisode 30: Doubling Down. Going All-In On Your Business & Marketing.
This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well!
Listen nowEpisode 29: Feeding the Content Beast with Dom.
This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson!
Listen nowEpisode 27: Diversify Your Revenue by Adding...Home Staging?
This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media.
Listen nowEpisode 26: "Have Confidence. Show Your Value." REALTOR Advice For Real Estate Photographers.
"We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins us.
Listen nowEpisode 25: Big Deals Pt. II: 70,000 sf of Matterport + Brokerage Deals.
The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode.
Listen nowEpisode 24: It's Not All Wine & Roses. Scaling is Hard.
On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business.
Listen nowEpisode 23: In Come The New. Rolling Out New Services & Prices To Your Clients.
All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023.
Listen nowEpisode 22: SWOT Analysis 2022. Strengths. Weaknesses. Opportunities. Threats.
It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis.
Listen nowEpisode 21: Big News & Slow Season Strategies.
Reed and Mark return for another episode where they announce some BIG NEWS regarding a free Upmarket Media webinar and the pre-launch special for their online course on How to Grow and Scale Your Real Estate Media Business.
Listen nowEpisode 20: "Very Poor Photos." The Backlash is Coming.
After a very fun and successful PMRE Conference in Las Vegas, the Upmarket Gang returns home to California to face the music regarding several recent (and not-so-recent) photoshoots with disgruntled clients.
Listen nowEpisode 17: Add It On & Add It Up!
Add-on's are on Reed & Mark's mind this week during the first-ever episode recorded in the brand-new Upmarket Studio!
Listen nowEpisode 16: Big Deals - How Landing Larger Jobs Can Transform Your Business
Dealmaking is on Reed and Mark's minds this week. First, the guys catch the audience up with info on a bid that Upmarket Media made for the chance to Matterport scan millions of square feet of retail space.
Listen nowEpisode 14: How's Business? A Quarterly Check-In with Upmarket Media.
Everyone is back from vacations, and with summer all-but-over, Reed and Mark are joined by Producer Chelsea to sit down for a State of Upmarket Media episode!
Listen nowEpisode 11: How To Grow Your Team And Keep Them Happy.
Employees are the backbone of any business looking to scale.
Listen nowEpisode 10: Priceapalooza!!! What to think about when setting prices.
Having the right prices for your services is one of the key elements for success in any business.
Listen nowEpisode 9: Systematize! Applying Systems For Efficiency And Growth.
It's all about efficiency on this Upmarket Pod!
Listen nowEpisode 7: Why Your Own Branding Is SO Important.
Mark is back! Hallelujah! He rejoins Reed to talk all things branding!
Listen nowEpisode 6: What Realtors REALLY Want.
This week, Reed welcomes marketing guru and brokerage team leader Sam Benner to the show for a fun and informative chat!
Listen nowEpisode 5: Strategies For Upselling Your Clients
This week, Reed, and pinch-hitting guest host Chelsea, detail how they interface with clients to try and maximize the client spend per shoot.
Listen nowEpisode 4: What Do You Need To Get Right, First?
Your books! (ugh, sorry!) Reed and Mark have a wide-ranging discussion with Liz Fish, the CFO, and also a co-founder, of Upmarket Media, about what it takes to set the stage to be able to scale.
Listen nowEpisode 3: The Most Important Thing You Can Do To Scale Your Business
This week Reed and Mark are joined by Chelsea, Upmarket Media's Admin-Extraordinaire. Chelsea walks listeners through all she does day-to-day to keep operations running smoothly and lessen the workload for Reed and Mark.
Listen nowEpisode 1: Why we scaled our Real Estate Photography Business
Reed and Mark talk about why and how they merged their two successful Real Estate Photography businesses into Upmarket Media.
Listen nowEpisode 2: How did the first year go?
Reed and Mark are back to recap the first full year of attempting to scale their Real Estate Photography and Media business, Upmarket Media.
Listen nowEpisode 13: Mindset Matters! Answer The BIG WHY And Scale Your Business.
INJECT THIS EPISODE INTO YOUR VEINS. So much great business advice here from special guest Jeff Alkazian, Upmarket Media's Business Advisor.
Listen now